Rising from the Ashes: Pink Sponge’s Battle to Rebuild after Vandalism Attack

A group of young women caused extensive damage to the fleet of pink Volkswagen Bugs belonging to the small business Pink Sponge. The incident occurred on April 20 on a parking structure in Glendora, as captured in a video showing at least three women vandalizing the cars. The vandals were seen twerking on the hoods of the vehicles and causing other destruction such as breaking car windows, taillights, and headlights, as well as throwing cleaning products off the parking structure.

Jennifer Ahlgrim, co-founder of Pink Sponge, expressed her devastation over the damage, estimating it to be around $25,000 and affecting 18 cars. Additionally, the vandals carved gang signs onto the vehicles. Despite filing a claim with the insurance company, it was denied, so a GoFundMe page has been set up to help cover the repair costs.

The small business plans to repaint the cars, replace various parts, and restock their cleaning products. Authorities informed Ahlgrim that all three vandals have been arrested by Glendora Police. The young women are juveniles and are facing charges for criminal mischief and vandalism.

Pink Sponge was built from scratch by Jennifer Ahlgrim and her partner Jessica Shinoda who started their business in 2016 with just $300 in savings from selling handmade soap at local farmers markets. They quickly grew their business into a thriving retail store that sells all things pink – clothing, accessories, home decor and more. This incident has had a huge impact on their business and they are struggling to keep up with customer demand while also trying to recover from this devastating event.