REWE Group Extends Contract of Digital and Technology Director Christoph Eltze Until 2029: Driving Forward Digital Transformation in the Retail Industry

In a major move for REWE Group, the German retailer has extended the contract of its digital and technology director, Christoph Eltze, until 2029. Eltze joined the management board in July 2022 and has been leading digitalization and technology initiatives within the company. Prior to this role, he was the divisional director for retail in Germany, managing digital, customer, analytics, and IT functions.

According to Lionel Souque, CEO of REWE Group, Eltze has played a pivotal role in driving forward the digital and technology division, which is essential for the company’s business models. Souque praised Eltze for his passion and expertise, highlighting their effective collaboration and commitment to continuity within the executive board team.

Erich Stockhausen, chairman of REWE Group’s supervisory board, emphasized how quickly the company has evolved in recent years. He acknowledged that numerous innovations – both large and small – have transformed traditional brick-and-mortar business models and introduced new formats. Stockhausen underscored Eltze’s crucial role as a key driver of this development and commended him on his outstanding performance. The supervisory board expressed confidence in the successful executive board team’s cooperative thinking and dedication demonstrated over time.