May 22, 2024 5:44 pm
The 2023 Music City Bowl Generates $23 Million Boost for Nashville’s Economy

The 2023 TransPerfect Music City Bowl had a direct economic impact of $23 million on Nashville’s economy, according to officials. Maryland beat Auburn 31-13 in the game at Nissan Stadium on December 30, with an attendance of 50,088, making it the fourth-largest attendance among college football bowl games in 2023 excluding the College Football Playoff.

Scott Ramsey, President & CEO of the Music City Bowl, expressed delight at the positive economic impact of the event and credited the support from fans, sponsors, and the community for its success. Out-of-town attendees spent an average of $243 per day, while in-town attendees contributed an average of $206 per day in spending. Since its establishment in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to Nashville’s economy.

The record economic impact for the bowl was $32 million in 2021 when Purdue defeated Tennessee in front of a sold-out crowd. In addition to generating significant revenue for local businesses and hotels, the Music City Bowl also provided employment opportunities for thousands of people during its festivities. For more information about this year’s TransPerfect Music City Bowl or any other upcoming events in Nashville, contact Mike Organ at 615-259-8021 or on Twitter @MikeOrganWriter.

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