The legal battle over a copyright issue between two popular plush toy companies, Squishmallows from Jazwares and Skoosherz from Build-A-Bear Workshop, is set to begin. According to reports, Jazwares has filed a lawsuit against Build-A-Bear Workshop in California for intellectual property infringement, alleging that Skoosherz is too similar to their own egg-shaped cushion animals. In response, Build-A-Bear Workshop has launched a lawsuit in Missouri, arguing that Skoosherz is simply their own version of a popular type of toy.
Squishmallows first gained popularity during the pandemic as people looked for comforting items for their homes and went viral on TikTok. They were endorsed by celebrities and became one of the most sought after plush toys in the market. With over 1,000 different versions available, they have become a household name.
Jazwares’ lawyer, Moez Kaba, stated that imitation is not the sincerest form of flattery when it comes to intellectual property rights. This comment comes after Jazwares also filed a lawsuit against Chinese online retailer Alibaba for allegedly selling counterfeit toys.
On the other hand, Build-A-Bear Workshop has not yet responded to the request for comment regarding the lawsuit filed against them. It remains to be seen how this legal dispute will unfold and what impact it will have on the plush toy industry as a whole.