Picture This: How Rolex and CNN Join Forces to Promote Sustainability Through Photography

Rolex’s Perpetual Planet initiative has partnered with CNN to raise awareness and educate people about key sustainability issues in order to inspire positive action. In addition, the World Nature Photography Awards have been held to promote photography while also supporting the planet by planting a tree for each entry into the competition. The awards featured various categories including animal portraits, plants and fungi, and different types of animal behaviors.

Ivan Pedretti from Italy won the Planet Earth’s landscapes and environments category with his enchanting photo of winter in Stokksnes, Iceland, showcasing the beach with black sand and the majestic mountain called Vestrahorn. Pedretti highlighted the color contrast of the white mountains with the black dunes and yellow grass in his image. Meanwhile, Tracey Lund from the United Kingdom captured a striking photograph of two gannets engaged in a battle for a fish in the waters near Scotland’s Shetland Islands. Lund took 1,800 images that day but only had two usable ones.

The WNPAs believe that photography can influence people to see the world differently and change their habits for the betterment of the planet. Adrian Dinsdale, co-founder of the WNPAs, expressed admiration for the stunning images submitted for the 2024 awards, emphasizing the high quality of the entries. Overall, these initiatives aim to raise awareness about environmental challenges facing our planet and highlight solutions through education and inspiration.