SeenThis, a streaming tech platform, has partnered with Integral Ad Science (IAS) to provide video metrics validation. This means that marketers can now use IAS on the platform to measure the video metrics of their campaigns and creative. The goal of this certification is to ensure accurate measurement and viewability so that advertisers can have confidence that their ads are being seen by real people.
Jesper Benon, CEO of SeenThis, stated the importance of this video certification, emphasizing that it is a significant step towards ensuring stronger accountability and transparency in the digital ecosystem. He highlighted that IAS is aligned with many of their goals in analyzing the value of digital advertising placements and addressing issues around fraud, viewability, brand risk, and media quality.
Csaba Szabo, EMEA managing director at IAS, emphasized the need for granular insights that provide better measurement. Working with partners like SeenThis allows IAS to provide marketers with added confidence through greater levels of transparency and actionable data to deliver results for their campaigns.
In addition to this partnership, SeenThis’s technology aims to reduce emissions by decreasing the amount of wasted data in serving an ad through methods that only stream content when it is in view.