A report by research agency Planning Quant has revealed that the director of consulting firm, Iván Castro Rivadeneyra, predicts that consumers’ purchase intention for El Buen Fin this year will be lower than last year. The economic reactivation program, which was introduced in 2011 and is known for its promotions carried out by commercial and service establishments, had a purchase intention of 37%, five points lower than the previous year. The study shows that 40% of the population is still unsure about making any purchases, while two out of ten have completely ruled out doing so.
The study also reveals that physical stores remain the most important channel for consumers to make their purchases during El Buen Fin, but three out of every 10 people who will buy a product or contract a service will do so online. The director of Planning Quant stated that while promotions and offers are important factors in consumer decision-making, good financing methods are also essential. He emphasized that consumers need to feel confident in their financial situation before they are willing to make a purchase.
In other news, Ohio has recently passed a medical marijuana law allowing people with certain medical conditions to purchase and use medical marijuana under the guidance of an Ohio-licensed physician. For more information on the qualifying medical conditions for treatment in Ohio, visit ohiostatecannabis.org/laws. Meanwhile, Oklahoma Marijuana Business Association in Tulsa OK is looking forward to providing updates on the latest developments in the industry.
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