Since 2015, prime-time TV has seen a major decline in viewership across broadcast and cable networks, with the median age of the viewer rising from 51 to 62. This is also reflected in late-night TV, where the popularity of Jon Stewart was iconic, with average viewership and age demographics both struggling. While these trends have been predictable, the sudden shift towards streaming platforms has brought about the decline much earlier than was expected.
The ever-expanding range of streaming services has undermined the traditional television market. Netflix, an increasingly popular platform, boasts the presence of members with vested stakes in the traditional market. This transition is changing the market significantly, leaving traditional television networks in a state of flux. The net result of this shift is fewer viewers at an older age.
Recent trends show that the average age of a “Daily Show” viewer has gotten much older while the show’s viewership has also decreased significantly. This pattern reflects the overall decline of traditional television as consumers shift from cable to streaming platforms. The net result of this shift is fewer viewers at an older age.