Warner Bros. Discovery has announced that it will be launching a reside sports tier on its Max streaming service on October five. This new addition, named the “Bleacher Report Sports Add-On,” will give subscribers access to more than 300 reside games per year, like MLB, NHL, NBA, NCAA Men’s March Madness, and US Soccer events. It will also function reside pre- and post-game programming, on-demand content material, and extended series. This is the 1st time that Warner Bros. Discovery has produced its premium sports content material out there on a streaming platform.
The introduction of reside sports on Max comes just in time for the Important League Baseball playoffs, with the National League Division Series beginning on October 7. Initially, the sports tier will be a totally free add-on for Max subscribers till February 29, 2024. Immediately after this date, it will be priced at $9.99 per month. Moreover, sports games will nonetheless be aired across Warner Bros. Discovery’s linear network, which incorporates TNT, TBS, and truTV.
This move to bring reside sports to streaming solutions reflects the altering landscape of tv consumption, as conventional cable Television experiences a decline. This shift has led entertainment giants like Warner Bros. Discovery to reevaluate their company models in terms of supporting costly sports rights and creating programming. In reality, final month, Warner Bros. Discovery announced its plans to launch a reside news service on the Max platform, named CNN Max, beginning on September 27.
JB Perrette, Warner Bros. Discovery’s international streaming president, stated that this new addition tends to make Max the most extensive streaming service, providing entertainment, news, and now sports all in a single location. The Bleacher Report brand, acquired by Time Warner in 2012 and continuing to operate as a digital sports news and culture platform, will be utilized for the new sports tier. Luis Silberwasser, the chairman and chief executive of Warner Bros. Discovery Sports, expressed excitement more than the chance to engage with sports fans by means of the effective Bleacher Report brand and content material on the Max platform, aiming to expand their audience and captivate new fans.