April 22, 2024 12:08 am
MotivHealth joins forces with AZOVA to offer doula support services for its members

MotivHealth, a health insurance company, has recently partnered with telehealth company AZOVA to offer Birth Doula Support Memberships to its members. AZOVA is a digital health platform that provides a wide range of services including primary care, pediatrics, behavioral health, women’s health, dermatology, men’s health, vaccinations and testing services. Through this partnership with MotivHealth, AZOVA will connect the insurer’s patients with doulas as part of their membership.

Dr. Cheryl Lee Eberting, CEO and founder of AZOVA Health expressed excitement about the partnership with MotivHealth stating that they aim to empower women throughout their birthing journey by leveraging technology to connect mothers with expert doulas. The collaboration between these two companies reflects a growing trend in using technology to enhance maternity care and support for women.

Research has shown that doula support can help mitigate health disparities and lead to positive delivery outcomes such as reduced premature deliveries, cesarean sections and shorter labor lengths. Doula support has also been associated with improved breastfeeding success particularly in low-income women. This highlights the importance of providing women with additional support and resources during the prenatal, birth and postpartum periods.

In addition to MotivHealth and AZOVA’s partnership other tech-enabled companies are also focusing on maternal health initiatives such as FarmboxRx Maternal Health Program which provides food and nutrition education to at-risk pregnant women during and after pregnancy. Mae Health is another digital health platform that offers pregnancy and postpartum support specifically tailored for Black expectant mothers. These initiatives demonstrate a growing recognition of the importance of maternal health and the need for innovative solutions to support women during the childbirth process.

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