May 20, 2024 12:53 am
Auto Shows Have Positive Impact on Business According to José Muñoz

In a recent speech at the Automotive Forum New York, José Muñoz, president of Hyundai Motor Company, addressed concerns about the brand’s retail strategy. Despite announcing a partnership with Amazon last November to sell vehicles online, Muñoz reassured franchise system advocates that dealers are still responsible for selling vehicles. The Amazon platform is an opt-in program, with a pilot currently underway involving 20 dealers. Muñoz expects this program to expand in the second half of the year but acknowledges the complexities of selling vehicles online compared to other products on Amazon.

Muñoz emphasized the importance of consumers interacting with vehicles in person and highlighted Hyundai’s strong presence at auto shows around the world. He stressed that consumers need to be able to see and test drive cars firsthand before making a purchase decision. Auto shows provide opportunities for consumers to explore a wide range of vehicles, including electric ones, which Hyundai has been focusing on recently. However, Muñoz recognized that consumers have diverse needs and interests and will continue to offer options for traditional internal combustion engine (ICE) vehicles, hybrids, and electric vehicles.

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