How advertising and marketing technologies can transform your consumer knowledge | Investigation & insight
Learn how contemporary advertising and marketing technologies (martech) can make navigating industry challenges a breeze.
To generate improved experiences for each clients and workers, all advertising and marketing facets of an organization call for access to the similar information situated at a central supply.
The newest advertising and marketing tools are created to perform across a number of CX domains. Nonetheless, surprisingly, quite a few firms have however to adopt this newest type of advertising and marketing technologies. In truth, only 27% use technologies to make the consumer journey extra relevant primarily based on earlier consumer behavior or intent. Why is that? The most most likely answer is that their advertising and marketing departments operate in silos.
Although unique tools for capturing, analyzing, and working with information will be required across the advertising and marketing ecosystem, they ought to be viewed as element of a single holistic method from the outset, every single with their personal functions and functionalities. Their integration need to be constructed into the design and style of that method otherwise, persons will continue to perform in silos. But there’s 1 extra critical element to look at: marketers have to have information-driven capabilities to connect the advertising and marketing ecosystem.
Download our point of view and discover how to accomplish a connected advertising and marketing ecosystem with a central martech stack. This will enable workers to generate relevant provides and messages that enhance consumer affinity and loyalty.
 Capgemini Investigation Institute: A new playbook for Chief Advertising and marketing Officers