April 14, 2024 1:43 pm
Chase enables advertisers to target specific customers based on their purchasing history.

Christopher Smith, a renowned author for his book ‘Privacy Pandemic’, recently discussed on ‘Mornings with Maria’ about his personal experience with cyberattacks, the evolving threat of AI to cybersecurity, and the importance of protecting personal data in today’s digital age. Meanwhile, Chase bank has unveiled a new media business called Chase Media Solutions that utilizes customer data from its 80 million US clients to enable advertisers to target individuals based on their purchase history.

Chase Media Solutions is designed to connect brands with consumers’ interests and offer personalized promotions. With this platform, customers have the chance to earn cashback with brands they love or are discovering for the first time. Rich Muhlstock, president of Chase Media Solutions, highlighted the company’s unique selling points such as its deep understanding of consumer spending habits and insights gained from long-standing customer relationships.

This innovative platform allows businesses to target customers with personalized offers based on their purchase behavior, leading to a higher return on investment for advertising campaigns. Initial pilot partners like Air Canada, Solo Stove, Blue Bottle Coffee and Whataburger have already seen success through 30-day campaigns by leveraging this new technology. This approach demonstrates how powerful it is to use customer data in targeted advertising.

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