December 1, 2023 10:39 am

Google has launched its annual Black Friday campaign with a new initiative called “Black-Owned Friday”. This program is aimed at spotlighting and supporting Black-owned businesses and products, encouraging shoppers to buy from smaller, local brands. Now in its fourth year, the “Black-Owned Friday” program is a partnership between Google and the U.S. Black Chambers, Inc. Its goal is to redirect some of the Black Friday spending towards Black-owned and operated businesses.

The program includes a mini-site featuring products from Black-owned businesses, along with a new music video from actor Keke Palmer. Additionally, there’s a dedicated search tool to find local Black-owned businesses and a collection of tips for these brands to maximize their seasonal promotions.

Google’s initiative aims to provide more specific focus for smaller brands within the big-name rush of Black Friday, potentially helping to expand the reach and sales potential of Black-owned organizations. This program is a positive move towards supporting and celebrating Black-owned businesses and products within the holiday shopping season.

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