December 1, 2023 9:00 am

Google has recently launched a new filter for its shopping search results that allows users to view products offered by small businesses exclusively. This feature was made possible by businesses marking themselves as small enterprises in their Google Business Profile or Merchant Center account, which was rolled out earlier this month.

The small business attribute was introduced following the launch of the feature, and users can now find it when conducting shopping-related searches. They can simply tap on the filter to view products from small businesses only. Google provided a screenshot of what the filter looks like.

In a statement, Google emphasized the importance of supporting small businesses, stating that 84% of people consider it important. The company aims to make it easier for U.S. shoppers to discover and purchase from small businesses through this new filter.

For small businesses, adding the small business attribute to their profile can be beneficial as it helps them stand out to users who want to support small businesses through their purchases. By doing so, they may have a better chance of being discovered by users over larger retailers.

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