April 20, 2024 3:21 am
Amazon Fresh stores, such as the one on Long Island, are no longer using ‘Just Walk Out’ technology

The Oceanside Amazon Fresh store in New York state, located at 3620 Long Beach Rd., is the only Fresh supermarket in the state. This 47,300-square-foot space was previously owned by Waldbaum’s supermarket. Despite ongoing challenges in finding a successful formula, Amazon has faced disruptions predicted in the grocery sector following its entry into the market.

In an effort to renovate its grocery chain, Amazon is removing Just Walk Out technology from some of its Fresh stores, including the Oceanside location. Instead of paying for items without waiting in line and receiving receipts later, customers will now be able to use smart carts that allow them to monitor their spending in real time while skipping the checkout line.

Customer feedback during past store redesigns indicated a desire to see receipts and savings as they shopped. The convenience of skipping the checkout line will still be available with the new technology. This decision to remove Just Walk Out technology is being implemented across 27 of Amazon’s Fresh stores nationwide, primarily in California, Illinois, Virginia, and Washington state.

Beyond Amazon Fresh, Amazon also operates Amazon Go cashier-free convenience stores and owns Whole Foods. CEO Andy Jassy acknowledged in his 2023 shareholder letter that ongoing efforts are being made to make a more substantial impact on the physical grocery market. Recent reopenings of Fresh stores in Los Angeles point to a selective approach in opening new stores and renovating existing ones. Just Walk Out technology will still be available at certain smaller Amazon Fresh stores in the U.K., as well as to third-party retailers.

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