From Small Beginnings: The Journey of a Thriving Specialty Store in Downtown Brainerd

In downtown Brainerd, The Olde Open Window has been thriving for 14 years as a specialty store offering antiques and home décor. This week, we visited the shop to explore its journey of growth and change. Owner Lynda Boyd shared with us her story of expanding and evolving her small business over the years.

Boyd’s quick thinking allowed her to seize an opportunity just six months after opening, demonstrating the flexibility needed for small business owners. She emphasized the importance of adapting to market demands and envisioning potential opportunities for growth. Over time, The Olde Open Window has transformed into a hub for antiques and home décor in the Brainerd Lakes Area, especially with the closure of big box stores providing new opportunities.

The store’s success is largely due to word-of-mouth marketing. With a strong social media presence and a loyal customer base built over 14 years, The Olde Open Window continues to listen to feedback and add products based on customer preferences. The sense of community among small businesses in the area is evident as businesses support each other and refer customers to one another.

Boyd attributes much of the store’s longevity to its commitment to excellent customer service. With 20 local businesses and vendors featured in the store, The Olde Open Window serves as a beacon of success and inspiration for other small businesses in the area. Many aspiring business owners seek advice from Boyd’s experience and growth journey, making her a valuable resource within the local community.