Categories: Economy

From Iconic Brand to Olympic Supplier: Terraillon’s Journey to Reinventing Wellness

Since taking over as CEO of Terraillon in 2012, Didier Bollé has described the company as a “sleeping beauty” that has now been awakened. The French SME has a long history dating back over a century and was once an iconic brand. In 1981, the company was sold for a symbolic franc to Bernard Tapie. Despite going through highs and lows, Terraillon has maintained its market presence as a heritage brand.

Recently, the company underwent a repositioning focused on well-being in a broad sense. This expansion saw Terraillon add small household appliances, alarm clocks, and connected devices to its product offerings. The quiet dominance of the company speaks volumes about its enduring legacy and adaptability to changing market demands.

One of Terraillon’s most notable achievements is being selected as the official supplier of scales for the Olympic and Paralympic Games in Paris 2024. Whether weighing a canoe, dinghy or heavyweight judoka Teddy Riner standing at 2 meters tall and 140 kg, Terraillon’s equipment is built to withstand demanding tasks. This reputation for durability and reliability has helped cement Terraillon’s place as one of the most trusted brands in the industry.

Samantha Reynolds

As a content writer at newsabcc.com, I dive into the depths of information to craft engaging and informative pieces that captivate our audience. With a keen eye for detail and a love for storytelling, I strive to deliver content that not only informs but also inspires. Whether unraveling the latest trends or delving into complex topics, I am dedicated to bringing valuable insights to our readers. Join me on this journey as we explore the world through the power of words.

Share
Published by
Samantha Reynolds

Recent Posts

Ewen Ferguson’s BMW International Open Triumph Earns Him an Invitation to The Open at Royal Troon

On Sunday, Ewen Ferguson emerged victorious at the BMW International Open in Munich, earning an…

7 hours ago

Controversy and Concerns Surrounding Facial Recognition Technology in Law Enforcement

In 2020, a mobile police facial recognition facility was set up outside a shopping center…

8 hours ago

The AI Talent War: How Workers Are Benefiting with Competitive Salaries and Financial Incentives

The competition to secure AI talent is paying off for workers, with massive compensation packages…

8 hours ago

Expert Eyecare Comes to Marshall Health Network with the Addition of Two Highly Skilled Ophthalmologists

Marshall Health Network is delighted to welcome two new eye care specialists, ophthalmologist Raymond V.…

8 hours ago

Rangers Dominate Rays in 13-2 Victory to Win Series, Ending Tampa Bay’s Winning Streak

The Tampa Bay Rays were swept in a three-game series by the Texas Rangers, who…

8 hours ago

Twins and White Sox Set for Showdown at Wrigley Field: A Highly Anticipated AL Central Clash!

The Minnesota Twins and the Chicago White Sox will face off in a highly anticipated…

8 hours ago