Since taking over as CEO of Terraillon in 2012, Didier Bollé has described the company as a “sleeping beauty” that has now been awakened. The French SME has a long history dating back over a century and was once an iconic brand. In 1981, the company was sold for a symbolic franc to Bernard Tapie. Despite going through highs and lows, Terraillon has maintained its market presence as a heritage brand.
Recently, the company underwent a repositioning focused on well-being in a broad sense. This expansion saw Terraillon add small household appliances, alarm clocks, and connected devices to its product offerings. The quiet dominance of the company speaks volumes about its enduring legacy and adaptability to changing market demands.
One of Terraillon’s most notable achievements is being selected as the official supplier of scales for the Olympic and Paralympic Games in Paris 2024. Whether weighing a canoe, dinghy or heavyweight judoka Teddy Riner standing at 2 meters tall and 140 kg, Terraillon’s equipment is built to withstand demanding tasks. This reputation for durability and reliability has helped cement Terraillon’s place as one of the most trusted brands in the industry.
