Ferrari and HP unite in sustainable innovation with new multi-year partnership

HP Inc. and Ferrari have recently announced a multi-year title partnership that represents a historic collaboration between two iconic companies. The focus of this partnership is to promote sustainable innovation and accelerate the use of targeted technologies across various divisions of the Scuderia Ferrari team, including the Formula 1 team, Esports team, and the Driver Academy.

Both HP and Ferrari are committed to driving sustainable innovation through technology in the world of sports. HP’s high-performance products and services, such as adaptive computers, conferencing technology, and printing capabilities, will be integrated into the operations of Scuderia Ferrari HP and other Prancing Horse teams. This integration will enhance training precision and optimize strategic decision-making on and off the race track. The companies will also work together to expand education initiatives within their teams and communities, creating a lasting impact for future generations.

Ferrari CEO Benedetto Vigna expressed excitement about the partnership, emphasizing the shared values of continuous progress and sustainability between the two companies. HP CEO Enrique Lores also highlighted the shared history and commitment to innovation that make this partnership a natural fit. Together, Ferrari and HP aim to leverage the global racing stage to accelerate sustainable innovation and create lasting impact in their communities.

The debut of the HP logo on Ferrari’s Formula 1 single-seaters will take place before the Miami Grand Prix in May, where the team will race under the name Scuderia Ferrari HP. The Esports team and Maya Weug’s car in the F1 Academy will also compete under this new name. A special presentation of the Scuderia Ferrari HP livery will be held before the Miami Grand Prix, with key representatives from both companies in attendance