May 22, 2024 5:58 pm
Three CSI students could potentially win a $40k prize with their mental health business idea.

Kathy Couch, a seasoned therapist with 18 years of experience in mental health, has joined forces with clinicians from the CSI Marketing Program to develop a business initiative called Rewired360. This project aims to enhance access to EMDR certification for therapists and clinicians, ultimately increasing the number of professionals trained in this effective therapy technique.

As part of the Idaho Entrepreneur Challenge, Rewired360 is one of several innovative ideas vying for a $40,000 prize. The semi-finals of the challenge will take place in Boise on April 4th and 5th. EMDR, or Eye Movement Desensitization Reconditioning, is a powerful therapy technique used by Couch to help clients overcome trauma, grief, and relational distress. It is an efficient treatment option for various mental health issues.

Couch’s vision for improving mental health care in Southern Idaho involves expanding access to EMDR therapy. She aims to make it more accessible and efficient so that individuals can experience relief without having to undergo long-term treatment. Through her connection with business and marketing students Natalie Klucken and Elle Whitehead from the College of Southern Idaho, she developed Rewired360’s business plan. Their goal is to educate therapists on the business side of their practice so they can focus on helping clients without worrying about logistical aspects.

The team has been working hard on presentations, speeches, and gathering all necessary information to make Rewired360 a successful venture. By participating in the Idaho Entrepreneur Challenge, they hope to showcase their idea’s potential positively impacting mental health care in the region. Ultimately, Couch’s aim is to make therapy more accessible and efficient so that individuals can experience relief without needing long-term treatment.

Leave a Reply