May 24, 2024 12:32 am
Nir Barkat Urges Public to Boycott Strauss, a Major Food Company in Israel

Nir Barkat, Israel’s Economy Minister, has called for a boycott of Strauss, an Israeli food giant. This move came after the company failed to meet its commitment to freeze prices amidst a noticeable increase in the cost of living. The Strauss Group, which began as a small dairy producer in Nahariya in 1939 and has since grown into one of Israel’s largest food manufacturers, employs around 12,000 workers with 6,500 based in Israel.

Barkat criticized the company for continuing to raise prices while distributing hundreds of millions of dollars in profits to its shareholders. He accused the company of failing to fulfill its promises to consumers and complained about their financial difficulties. In response to this criticism, Barkat announced that he would include a black sticker on products that have increased their prices during the ongoing war without government approval, urging consumers to boycott Strauss products.

The Minister also called for a boycott of Osem, another food company, for similar reasons. He emphasized the importance of punishing companies that take advantage of consumers during times of economic hardship such as during the war. By placing companies on the economic blacklist/whitelist, the government aims to protect consumers from unfair price hikes and hold businesses accountable for their actions.

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