April 21, 2024 11:39 pm
Amazon discontinues ‘just walk out’ technology at its US retail locations

One of the biggest challenges with implementing highly novel technology, like the “just walk out” system, is convincing people to integrate it into their daily lives. The upfront costs of such a system, including cameras, computing devices, and weighted shelving, can be significant for businesses with already thin profit margins like grocery stores. Even companies like Amazon with deep pockets may find it financially difficult to invest in this technology, especially as it continues to evolve and improve from an AI perspective.

However, regulatory risks also need to be considered when adopting systems like “just walk out.” Issues surrounding tobacco and alcohol sales, as well as the perception of replacing human labor, can complicate the implementation process. Successful integration into daily life will require buy-in from government stakeholders at all levels.

A more gradual approach to automating retail locations may be a more effective way forward, according to Arcaro. The existing ecosystem of automated checkouts and related technology has already made strides in the industry, offering a more economically feasible pathway. Over time, barriers to entry are likely to decrease as technology continues to advance.

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