May 19, 2024 11:29 pm
Baidu and Apple join forces to incorporate AI in iPhones for Chinese market

Baidu, the most popular search engine in China where Google is blocked, has been selected by American company Apple to provide technology from artificial intelligence (AI) for its upcoming devices aimed at the Asian giant’s market. The collaboration between both companies will focus on the iPhone16, as well as updates to the Mac operating system and iOS18. This move by Apple was prompted by the need for regulatory compliance in China, where local AI service providers are required for devices sold in the country.

Outside of China, Apple devices will continue to have AI applications developed in-house by the Cupertino company. However, several technology giants like Baidu, Tencent, and Alibaba have presented AI-based services in China. There have been concerns raised about the application of this technology in the country due to the strict censorship imposed by the authorities. Additional regulations have been approved to govern generative AI services, ensuring compliance with information security, protection of personal data, and adherence to social values and ethics. These regulations aim to prevent the generation of content that threatens national security or social stability.

After the publication of this information, Baidu’s shares rose on the Hong Kong Stock Exchange, where it is listed. This collaboration between Apple and Baidu marks a significant step forward for both companies in tapping into the lucrative Chinese market while complying with local regulations.

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