April 20, 2024 12:01 am
Just Walk Out technology is being removed by Amazon from its Fresh grocery stores in the US.

Amazon has announced changes to its Amazon Fresh stores, including the removal of the Just Walk Out technology and the introduction of smart carts. The company is making this change as part of an effort to revamp its grocery chain. The new smart carts will allow customers to skip the checkout line and view their spending in real time, addressing feedback from customers who wanted to view their receipts and savings while shopping. This change was first reported by The Information.

Despite initial predictions that Amazon’s entry into the grocery sector would disrupt the market, the company has faced challenges in finding the right formula. Amazon CEO Andy Jassy mentioned in his annual letter to shareholders in 2023 that the company is working to have a larger impact on physical grocery. Some Amazon Fresh and Go stores have been shut down due to underperformance, and expansion on Fresh stores was paused last year. However, the company recently reopened three Fresh stores in Los Angeles, California and plans to selectively open new Fresh stores and remodel existing ones.

Amazon will continue to offer the Just Walk Out technology in Amazon Go stores and some smaller Amazon Fresh stores in the U.K. The company also plans to provide the technology to third-party retailers. Amazon currently operates dozens of Fresh grocery stores across the country, primarily in California, Illinois, Virginia, and Washington state. Additionally, Amazon also owns Whole Foods, which it acquired in 2017 for $13.7 billion.

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