Adobe, a US software company, has announced that it will be discontinuing its China-tailored software bundle from the mainland market. The decision was made after a business assessment, although the company has reaffirmed its long-term commitment to local clients. The China Photography Plan, which includes photo-editing apps such as Photoshop, Lightroom Classic, and Photoshop Express, will no longer be available on the mainland website starting December 3. This plan is currently sold through a partnership with e-commerce services provider Baozun.
Despite this change, customers can still purchase the annual plan for 888 yuan (approximately US$125) for up to five years through Adobe’s official online store on Alibaba Group Holding’s Tmall platform until June 1. However, the Tmall store will stop accepting new subscriptions to the plan.
Adobe has stated that it remains committed to serving Chinese customers through other plans offered under Creative Cloud, their software collection. These include graphic design, video editing, web development, and photography software offered via the web. Individual apps such as Photoshop are still available for users in China through Adobe’s business-oriented plans such as Teams and Enterprise, which are available through authorized resellers at different pricing.
The China Photography Plan was launched in August 2019 and was initially marketed as an option for both professional and amateur photographers. It was introduced as Adobe’s first app solution for individual users in the country.