Adapting to Change: How Local Businesses in Gardnerville Are Surviving the Highway 395 N Construction Project

The ongoing construction project on Highway 395 N in Gardnerville has had a significant impact on businesses located near the area. Since September of 2023, several improvements have been undertaken, including highway drainage, sidewalk, and utility relocation work. Despite these efforts, business owners along Main Street have experienced a loss in revenue.

Heather Leonard, owner of Brown Bear Designs, specializes in restoring vintage furniture and has seen a 35% decrease in revenue since construction began. She explained how the construction has scared away customers and put her business in “panic mode.” Marissa Mills, owner of Luminary Books, also noted a loss of foot traffic and is struggling to keep her business afloat.

Despite the challenges faced by these business owners, they remain optimistic about the revitalization of downtown Gardnerville once the construction is completed. They urge the community to support local businesses during this difficult time by shopping locally and choosing to support small businesses over larger corporations to help sustain their livelihoods.

In response to the loss of foot traffic, Mills has implemented creative measures such as hosting after-hours events and setting up an online shop to make shopping more convenient for customers. Leonard hopes to receive continued support from her community during this period to ensure the longevity of her business. Together, these two business owners are determined to weather this challenging time and emerge stronger than ever before.

The ongoing construction project on Highway 395 N may be disrupting local businesses temporarily but it will ultimately lead to positive changes in Gardnerville’s downtown area. Businesses that can adapt and innovate during challenging times will emerge stronger and more resilient in the long run. It’s important for entrepreneurs like Heather Leonard and Marissa Mills to stay optimistic during difficult periods while also taking proactive measures to mitigate any negative impact on their businesses.